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ArticlesPeer ReviewedFull Text
Intergroup Contact, COVID-19 News Consumption, and the Moderating Role of Digital Media Trust on Prejudice Toward Asians in the United States: Cross-Sectional Study
Author / Creator:Tsai, Jiun-Yi ; Phua, Joe ; Pan, Shuya ; Yang, Chia-Chen
Publisher:Canada: JMIR Publications
Journal title:Journal of medical Internet research, 2020-09, Vol.22 (9), p.e22767
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ArticlesPeer ReviewedFull Text
Explicating the 'like' on Facebook brand pages: The effect of intensity of Facebook use, number of overall 'likes', and number of friends' 'likes' on consumers' brand outcomes
Author / Creator:Phua, Joe ; Ahn, Sun Joo
Publisher:London: Routledge
Journal title:Journal of marketing communications, 2016-09, Vol.22 (5), p.544-559
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ArticlesPeer ReviewedFull Text
Do human values find genuine expression on social media platforms? The influence of human values on millennials' social media activities
Author / Creator:Nikolinakou, Angeliki ; Phua, Joe
Publisher:Bradford: Emerald Group Publishing Limited
Journal title:Internet research, 2024-03, Vol.34 (2), p.538-562
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ArticlesPeer ReviewedFull Text
Following Celebrities' Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers' Source Credibility Perception, Buying Intention, and Social Identification With Celebriti...
Author / Creator:Jin, Seung-A Annie ; Phua, Joe
Publisher:Abingdon: Routledge
Journal title:Journal of advertising, 2014-04, Vol.43 (2), p.181-195
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ArticlesPeer ReviewedFull Text
Do human values matter for promoting brands on social media? How social media users' values influence valuable brand‐related activities such as sharing, content creation, and reviews
Author / Creator:Nikolinakou, Angeliki ; Phua, Joe
Publisher:London: Wiley Subscription Services, Inc
Journal title:Journal of consumer behaviour, 2020-01, Vol.19 (1), p.13-23
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ArticlesPeer ReviewedFull Text
Stranger danger? Cue‐based trust in online consumer product review videos
Author / Creator:Pfeuffer, Alexander ; Phua, Joe
Publisher:Oxford: Blackwell Publishing Ltd
Journal title:International journal of consumer studies, 2022-05, Vol.46 (3), p.964-983
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ArticlesPeer ReviewedFull Text
Participation in electronic cigarette-related social media communities: Effects on attitudes toward quitting, self-efficacy, and intention to quit
Author / Creator:Phua, Joe
Publisher:England: Routledge
Journal title:Health marketing quarterly, 2019-10, Vol.36 (4), p.322-336
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ArticlesPeer ReviewedFull Text
Pro-veganism on Instagram: Effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism
Author / Creator:Phua, Joe ; Jin, S. Venus ; Kim, Jihoon (Jay)
Publisher:Bradford: Emerald Group Publishing Limited
Journal title:Online information review, 2020-06, Vol.44 (3), p.685-704
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ArticlesPeer ReviewedFull Text
Quitting smoking using health issue-specific Social Networking Sites (SNSs): What influences participation, social identification, and smoking cessation self-efficacy?
Author / Creator:Phua, Joe
Publisher:Cambridge, UK: Cambridge University Press
Journal title:Journal of smoking cessation, 2014-06, Vol.9 (1), p.39-51
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ArticlesPeer ReviewedFull Text
What drives loyal fans of brand pages to take action? The effects of self-expansion and flow on loyal page fans’ sharing and creation activities
Author / Creator:Nikolinakou, Angeliki ; Phua, Joe ; Kwon, Eun Sook
Publisher:London: Palgrave Macmillan UK
Journal title:The journal of brand management, 2021-11, Vol.28 (6), p.559-577
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ArticlesPeer ReviewedFull Text
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? Influence on social media users' E-cigarette attitudes and...
Author / Creator:Phua, Joe ; Lim, Dongjae (Jay)
Publisher:London: Routledge
Journal title:Journal of marketing communications, 2023-07, Vol.29 (5), p.455-475
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ArticlesPeer ReviewedFull Text
Connecting sponsor brands through sports competitions: an identity approach to brand trust and brand loyalty
Author / Creator:Pan, Po-Lin ; Phua, Joe
Publisher:Bingley: Emerald Publishing Limited
Journal title:Sport, business and management, 2021-04, Vol.11 (2), p.164-184
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ArticlesPeer ReviewedFull Text
Self-categorization process in sport: An examination of the “Linsanity” phenomenon in Taiwan
Author / Creator:Chen, Kuan-Ju ; Phua, Joe
Publisher:Abingdon: Elsevier Ltd
Journal title:Sport management review, 2016-08, Vol.19 (4), p.431-440
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ArticlesPeer ReviewedFull Text
Pro-veganism on Instagram
Author / Creator:Phua, Joe ; Jin, S. Venus ; Kim, Jihoon (Jay)
Publisher:Emerald Publishing Limited
Journal title:Online information review, 2020-06, Vol.44 (3), p.685-704
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ArticlesPeer ReviewedFull Text
Understanding How Consumers Perceive Brand Personality Through Sports Sponsorship
Author / Creator:Pan, Po-Lin ; Phua, Joe ; Woo, Chang Wan
Publisher:Lincoln: University of Nebraska Press
Journal title:Journal of sports media, 2021-10, Vol.16 (2), p.87-110
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ArticlesPeer ReviewedFull Text
Marketing a health Brand on Facebook: Effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention
Author / Creator:Lee, Yen-I ; Phua, Joe ; Wu, Tai-Yee
Publisher:England: Routledge
Journal title:Health marketing quarterly, 2020-04, Vol.37 (2), p.138-154
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ArticlesPeer ReviewedFull Text
Sport team-endorsed brands on Facebook
Author / Creator:Phua, Joe ; Pan, Po-Lin ; Chen, Kuan-Ju
Publisher:Emerald Publishing Limited
Journal title:Online information review, 2018-08, Vol.42 (4), p.438-450
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ArticlesPeer ReviewedFull Text
Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations
Author / Creator:Phua, Joe ; Pan, Po-Lin ; Chen, Kuan-Ju
Publisher:Bradford: Emerald Group Publishing Limited
Journal title:Online information review, 2018-08, Vol.42 (4), p.438-450
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ArticlesPeer ReviewedFull Text
The roles of celebrity endorsers' and consumers' vegan identity in marketing communication about veganism
Author / Creator:Phua, Joe ; Jin, S. Venus ; Kim, Jihoon (Jay)
Publisher:London: Routledge
Journal title:Journal of marketing communications, 2020-11, Vol.26 (8), p.813-835
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ArticlesPeer ReviewedFull Text
Social marketing nutrition education for low-income population
Author / Creator:Hagues, Rachel ; Stotz, Sarah ; Childers, Austin ; Phua, Joe ; Hibbs, Judy ; Murray, Deborah ; Lee, Jung Sun
Publisher:United States: Taylor & Francis Ltd
Journal title:Social work in public health, 2018-01, Vol.33 (5), p.317-328
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Intergroup Contact, COVID-19 News Consumption, and the Moderating Role of Digital Media Trust on Prejudice Toward Asians in the United States: Cross-Sectional Study

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Explicating the 'like' on Facebook brand pages: The effect of intensity of Facebook use, number of overall 'likes', and number of friends' 'likes' on consumers' brand outcomes

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Do human values find genuine expression on social media platforms? The influence of human values on millennials' social media activities

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Following Celebrities' Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers' Source Credibility Perception, Buying Intention, and Social Identification With Celebriti...

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Do human values matter for promoting brands on social media? How social media users' values influence valuable brand‐related activities such as sharing, content creation, and reviews

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Stranger danger? Cue‐based trust in online consumer product review videos

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Participation in electronic cigarette-related social media communities: Effects on attitudes toward quitting, self-efficacy, and intention to quit

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Pro-veganism on Instagram: Effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism

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Quitting smoking using health issue-specific Social Networking Sites (SNSs): What influences participation, social identification, and smoking cessation self-efficacy?

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What drives loyal fans of brand pages to take action? The effects of self-expansion and flow on loyal page fans’ sharing and creation activities

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Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? Influence on social media users' E-cigarette attitudes and...

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Connecting sponsor brands through sports competitions: an identity approach to brand trust and brand loyalty

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Self-categorization process in sport: An examination of the “Linsanity” phenomenon in Taiwan

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Pro-veganism on Instagram

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Understanding How Consumers Perceive Brand Personality Through Sports Sponsorship

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Marketing a health Brand on Facebook: Effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention

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Sport team-endorsed brands on Facebook

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Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans’ brand evaluations

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The roles of celebrity endorsers' and consumers' vegan identity in marketing communication about veganism

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Social marketing nutrition education for low-income population

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