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ArticlesPeer ReviewedFull Text
The Sample Size Matters: To What Extent the Participant Reduction Affects the Outcomes of a Neuroscientific Research. A Case-Study in Neuromarketing Field
Author / Creator:Vozzi, Alessia ; Ronca, Vincenzo ; Aricò, Pietro ; Borghini, Gianluca ; Sciaraffa, Nicolina ; Cherubino, Patrizia ; Trettel, Arianna ; Babiloni, Fabio ; Di Flumeri, Gianluca
Publisher:Switzerland: MDPI AG
Journal title:Sensors (Basel, Switzerland), 2021-09, Vol.21 (18), p.6088
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ArticlesPeer ReviewedFull Text
Neurophysiological Measures of the Perception of Antismoking Public Service Announcements Among Young Population
Author / Creator:Cartocci, Giulia ; Modica, Enrica ; Rossi, Dario ; Cherubino, Patrizia ; Maglione, Anton Giulio ; Colosimo, Alfredo ; Trettel, Arianna ; Mancini, Marco ; Babiloni, Fabio
Publisher:Switzerland: Frontiers Research Foundation
Journal title:Frontiers in human neuroscience, 2018-08, Vol.12, p.231
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ArticlesPeer ReviewedFull Text
Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research
Author / Creator:Martinez-Levy, Ana C. ; Rossi, Dario ; Cartocci, Giulia ; Mancini, Marco ; Di Flumeri, Gianluca ; Trettel, Arianna ; Babiloni, Fabio ; Cherubino, Patrizia
Publisher:Berlin/Heidelberg: Springer Berlin Heidelberg
Journal title:International review on public and nonprofit marketing, 2022-03, Vol.19 (1), p.53-75
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ArticlesPeer ReviewedFull Text
A Neuroelectrical Brain Imaging Study on the Perception of Figurative Paintings against Only their Color or Shape Contents
Author / Creator:Maglione, Anton G. ; Brizi, Ambra ; Vecchiato, Giovanni ; Rossi, Dario ; Trettel, Arianna ; Modica, Enrica ; Babiloni, Fabio
Publisher:Switzerland: Frontiers Research Foundation
Journal title:Frontiers in human neuroscience, 2017-07, Vol.11, p.378
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ArticlesPeer ReviewedFull Text
Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience
Author / Creator:Mancini, Marco ; Cherubino, Patrizia ; Cartocci, Giulia ; Martinez, Ana ; Di Flumeri, Gianluca ; Petruzzellis, Luca ; Cimini, Michele ; Aricò, Pietro ; Trettel, Arianna ; Babiloni, Fabio
Publisher:Switzerland: MDPI AG
Journal title:Brain sciences, 2022-10, Vol.12 (10), p.1345
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ArticlesPeer ReviewedFull Text
Time-Dependent Analysis of Human Neurophysiological Activities during an Ecological Olfactory Experience
Author / Creator:Vozzi, Alessia ; Martinez Levy, Ana ; Ronca, Vincenzo ; Giorgi, Andrea ; Ferrara, Silvia ; Mancini, Marco ; Capotorto, Rossella ; Cherubino, Patrizia ; Trettel, Arianna ; Babiloni, Fabio ; Di Flumeri, Gianluca
Publisher:Basel: MDPI AG
Journal title:Brain sciences, 2023-08, Vol.13 (9), p.1242
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ArticlesPeer ReviewedFull Text
What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques
Author / Creator:Mancini, Marco ; Cherubino, Patrizia ; Martinez, Ana ; Vozzi, Alessia ; Menicocci, Stefano ; Ferrara, Silvia ; Giorgi, Andrea ; Aricò, Pietro ; Trettel, Arianna ; Babiloni, Fabio
Publisher:Switzerland: MDPI AG
Journal title:Brain sciences, 2023-10, Vol.13 (10), p.1481
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ArticlesPeer ReviewedFull Text
Neurophysiological Evaluation of Students’ Experience during Remote and Face-to-Face Lessons: A Case Study at Driving School
Author / Creator:Simonetti, Ilaria ; Tamborra, Luca ; Giorgi, Andrea ; Ronca, Vincenzo ; Vozzi, Alessia ; Aricò, Pietro ; Borghini, Gianluca ; Sciaraffa, Nicolina ; Trettel, Arianna ; Babiloni, Fabio ; Picardi, Manuel ; Di Flumeri, Gianluca
Publisher:Switzerland: MDPI AG
Journal title:Brain sciences, 2023-01, Vol.13 (1), p.95
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ArticlesPeer ReviewedFull Text
Forefront Users’ Experience Evaluation by Employing Together Virtual Reality and Electroencephalography: A Case Study on Cognitive Effects of Scents
Author / Creator:Mancini, Marco ; Cherubino, Patrizia ; Cartocci, Giulia ; Martinez, Ana ; Borghini, Gianluca ; Guastamacchia, Elena ; di Flumeri, Gianluca ; Rossi, Dario ; Modica, Enrica ; Menicocci, Stefano ; Lupo, Viviana ; Trettel, Arianna ; Babiloni, Fabio
Publisher:Switzerland: MDPI
Journal title:Brain sciences, 2021-02, Vol.11 (2), p.256
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ArticlesPeer ReviewedFull Text
Taste Responses to Chocolate Pudding with Different Sucrose Concentrations through Physiological and Explicit Self-Reported Measures
Author / Creator:Martinez-Levy, Ana C. ; Moneta, Elisabetta ; Rossi, Dario ; Trettel, Arianna ; Peparaio, Marina ; Saggia Civitelli, Eleonora ; Di Flumeri, Gianluca ; Cherubino, Patrizia ; Babiloni, Fabio ; Sinesio, Fiorella
Publisher:Basel: MDPI AG
Journal title:Foods, 2021-07, Vol.10 (7), p.1527
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ArticlesPeer ReviewedFull Text
Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends
Author / Creator:Trettel, Arianna ; Mancini, Marco ; Modica, Enrica ; di Flumeri, Gianluca ; Cartocci, Giulia ; Caratù, Myriam ; Martinez-Levy, Ana C. ; Cherubino, Patrizia ; Rossi, Dario
Publisher:Cairo, Egypt: Hindawi Publishing Corporation
Journal title:Computational intelligence and neuroscience, 2019, Vol.2019 (2019), p.1-41
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ArticlesPeer ReviewedFull Text
How to Measure Cerebral Correlates of Emotions in Marketing Relevant Tasks
Author / Creator:Vecchiato, Giovanni ; Cherubino, Patrizia ; Maglione, Anton Giulio ; Ezquierro, Maria Trinidad Herrera ; Marinozzi, Franco ; Bini, Fabiano ; Trettel, Arianna ; Babiloni, Fabio
Publisher:Boston: Springer US
Journal title:Cognitive computation, 2014-12, Vol.6 (4), p.856-871
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The Sample Size Matters: To What Extent the Participant Reduction Affects the Outcomes of a Neuroscientific Research. A Case-Study in Neuromarketing Field

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Neurophysiological Measures of the Perception of Antismoking Public Service Announcements Among Young Population

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Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research

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A Neuroelectrical Brain Imaging Study on the Perception of Figurative Paintings against Only their Color or Shape Contents

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Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience

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Time-Dependent Analysis of Human Neurophysiological Activities during an Ecological Olfactory Experience

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What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques

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Neurophysiological Evaluation of Students’ Experience during Remote and Face-to-Face Lessons: A Case Study at Driving School

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Forefront Users’ Experience Evaluation by Employing Together Virtual Reality and Electroencephalography: A Case Study on Cognitive Effects of Scents

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Taste Responses to Chocolate Pudding with Different Sucrose Concentrations through Physiological and Explicit Self-Reported Measures

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Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends

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How to Measure Cerebral Correlates of Emotions in Marketing Relevant Tasks

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