Ashby Research Service further records, ca 1941-1950
Ashby Research Service further records, ca 1941-1950
About this item
Full title
Author / Creator
Date
ca 1941-1950
Call Numbers
MLMSS 9687/Boxes 1-2
Record Identifier
Reference Code
Formats
Physical Description
Contents
0.32 metres of textual material (2 boxes) - typescript
Other Descriptions
Level of description
Fonds
Access and use
Copying Conditions
Copyright status : In copyright
Rights and Restrictions Information : May be copied for reference and publication
Please acknowledge : Mitchell Library, State Library of New South Wales and Courtesy Susan Laverty
Physical Access Conditions
This material is held offsite and can take up to 4 working days to retrieve. Please submit your request through Ask a Librarian
Finding aids
Contents List on file -
Subjects
More information
Scope and Contents
Contents
Collection includes market research reports and consumer surveys conducted by Ashby Research Service relating to readership of Daily and Sunday Newspapers, consumer buying and activities, between 1944-1950. There are also 2 volumes on public opinion during the war years compiled by Stuart Lucy in 1941.
BOX 1
9 market research reports and...
Alternative Titles
Full title
Ashby Research Service further records, ca 1941-1950
Authors, Artists and Contributors
Author / Creator
Notes
General note
Previous consignment of Ashby Research Service records, ca. 1937-1972. Location Number: MLMSS 8907.
Contextual Information
Source
Presented by Susan Laverty, 2015
Administrative / Biographical history
Sylvia Ashby (1908-1978), pioneer market researcher and businesswoman, set up the Ashby Research Service in 1936 which is said to be the first 'independent' market research agency in Australia. Her husband Stuart Lucy was also a market researcher.
Identifiers
Primary Identifiers
Call Numbers
MLMSS 9687/Boxes 1-2
Record Identifier
1bGdoGkY
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/1bGdoGkY
Other Identifiers
Reference code
1319120
How to access this item
For use in the Library
Enquire with staff in the reading room or enquire online using Ask a Librarian.
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