Developing business strategies / David A. Aaker.
Developing business strategies / David A. Aaker.
About this item
Full title
Author / Creator
Publisher
New York : Wiley, c1992.
Call Numbers
N658.4012/148
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 394 p. : ill. ; 24 cm.
Contents
Pt. 1. Introduction and Overview. 1. Business Strategy: The Concept and Trends in Its Management. 2. Strategic Market Management: An Overview -- Pt. 2. External Analysis. 3. Customer Analysis. 4. Competitor Analysis. 5. Market Analysis. 6. Environmental Analysis -- Pt. 3. Internal Analysis. 7. Self-...
Publication information
Publisher
New York : Wiley, c1992.
Edition
3rd ed.
Place of Publication
New York (State)
Date Published
c1992.
Subjects
More information
Alternative Titles
Full title
Developing business strategies / David A. Aaker.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Wiley series on marketing management.
Includes bibliographical references and index.
Contextual Information
Date Copyright
c1992.
Identifiers
Primary Identifiers
Call Numbers
N658.4012/148
Record Identifier
74VK2eVg8dzX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK2eVg8dzX
Other Identifiers
ISBN
0471557226 (cloth : alk. paper) :
9780471557227 (cloth : alk. paper) :
DDC
658.4012
MMS ID
991018188159702626
