Marketing : a how-to-do-it manual for librarians / Suzanne Walters.
Marketing : a how-to-do-it manual for librarians / Suzanne Walters.
About this item
Full title
Author / Creator
Publisher
New York : Neal-Schuman Publishers, c1992.
Call Numbers
TQ060043
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
vii, 102 p. : ill. ; 28 cm.
Contents
1. Developing a Plan. The Planning Process -- 2. Market Research. Goals and Objectives -- 3. Positioning the Library -- 4. Marketing Strategies. The Four P's: Product, Place, Price, and Promotion -- 5. Marketing Tactics. Public Relations. Advertising. Direct Mail. Telemarketing -- 6. Evaluation -- 7...
Publication information
Publisher
New York : Neal-Schuman Publishers, c1992.
Place of Publication
New York (State)
Date Published
c1992.
Subjects
More information
Alternative Titles
Full title
Marketing : a how-to-do-it manual for librarians / Suzanne Walters.
Authors, Artists and Contributors
Author / Creator
Notes
General note
How-to-do-it manuals for libraries ; no. 20.
Includes bibliographical references (p. 99-100) and index.
Transferred from NQ021.7/21.
Contextual Information
Date Copyright
c1992.
Identifiers
Primary Identifiers
Call Numbers
TQ060043
Record Identifier
74VK2yexKOPy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK2yexKOPy
Other Identifiers
ISBN
1555700950 (pbk)
9781555700959
1555700950
9781555700959 (pbk)
DDC
021.7
MMS ID
991018170069702626
