The Routledge companion to nonprofit marketing / edited by Adrian Sargeant and Walter Wymer, Jr.
The Routledge companion to nonprofit marketing / edited by Adrian Sargeant and Walter Wymer, Jr.
The Routledge companion to nonprofit marketing / edited by Adrian Sargeant and Walter Wymer, Jr.
About this item
Full title
Publisher
New York, NY : Routledge, 2008.
Date
2008.
Call Numbers
N658.8/434
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 432 p. ; 26 cm.
Publication information
Publisher
New York, NY : Routledge, 2008.
Place of Publication
New York (State)
Date Published
2008.
Subjects
More information
Scope and Contents
Summary
"This collection of articles offers a complete overview of marketing in the nonprofit sector. Written by a team of international experts, the book examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research." "An introductory section reviews the history o...
Alternative Titles
Full title
The Routledge companion to nonprofit marketing / edited by Adrian Sargeant and Walter Wymer, Jr.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.8/434
Record Identifier
74VK37ZBJb5A
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK37ZBJb5A
Other Identifiers
ISBN
9780415417273 (hardback)
DDC
658.8
MMS ID
991023743739702626
