Global brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes.
Global brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes.
Global brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes.
About this item
Full title
Author / Creator
Publisher
Cambridge ; New York : Cambridge University Press, 2007.
Date
2007.
Call Numbers
N338.88763/ 1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxii, 303 p. ; 24 cm.
Contents
Preface -- List of abbreviations -- Brands and the growth of multinationals -- Leading firms -- the historical legacy -- Growth and survival -- Family ownership and managerial control -- Channel management -- Diversification strategies -- Acquiring brands -- The life of brands -- Conclusion -- Appen...
Publication information
Publisher
Cambridge ; New York : Cambridge University Press, 2007.
Place of Publication
England
Date Published
2007.
Subjects
More information
Scope and Contents
Summary
"Brands help explain why, in a world focused on science and new technology, several of the world's largest multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights." "For these firms, the critical intellectual property is trademarks. Global Brands explains how the w...
Alternative Titles
Full title
Global brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Cambridge studies in the emergence of global enterprise.
Cambridge studies in the emergence of global enterprise.
Includes bibliographical references and index.
Contextual Information
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N338.88763/ 1
Record Identifier
74VK37pB7QrA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK37pB7QrA
Other Identifiers
ISBN
9780521833974 (hardback)
DDC
338.887631
MMS ID
991023744069702626
