Profit maximization through customer relationship marketing : measurement, prediction and implementa...
Profit maximization through customer relationship marketing : measurement, prediction and implementa...
Profit maximization through customer relationship marketing : measurement, prediction and implementation / Lerzan Aksoy, Timothy L. Keiningham, David Bejou, editors.
About this item
Full title
Publisher
Binghamton, NY : Best Business Books, an imprint of The Haworth Press, 2007.
Uniform title
Date
2007.
Call Numbers
N658.812/153
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xv, 135 p. ; 23 cm.
Contents
Objectives of customer centric approaches in relationship marketing / Lerzan Aksoy, Timothy L. Keiningham, David Bejou -- Approaches to customer segmentation / Bruce Cooil, Lerzan Aksoy, Timothy L. Keiningham -- Cross-selling : offering the right product to the right customer at the right time / Wag...
Publication information
Publisher
Binghamton, NY : Best Business Books, an imprint of The Haworth Press, 2007.
Place of Publication
New York (State)
Date Published
2007.
Subjects
More information
Alternative Titles
Full title
Profit maximization through customer relationship marketing : measurement, prediction and implementation / Lerzan Aksoy, Timothy L. Keiningham, David Bejou, editors.
Variant title
Journal of relationship marketing (Binghamton, N.Y.)
Authors, Artists and Contributors
Author / Artists
Notes
General note
"Co-published simultaneously as Journal of relationship marketing, volume 6, number 3/4 2007."
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.812/153
Record Identifier
74VK3EPyBOJd
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK3EPyBOJd
Other Identifiers
ISBN
9780789038036 (soft cover : alk. paper)
9780789038029 (hard cover : alk. paper)
DDC
658.812
MMS ID
991023809539702626
