The undermining of beliefs in the autonomy and rationality of consumers / John O'Shaughnessy and Nic...
The undermining of beliefs in the autonomy and rationality of consumers / John O'Shaughnessy and Nic...
The undermining of beliefs in the autonomy and rationality of consumers / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
About this item
Full title
Author / Creator
Publisher
New York : Routledge, 2008.
Date
2008.
Call Numbers
N658.8342/65
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiii, 139 p. ; 25 cm.
Contents
Pt. I. The renewed interest in the unconscious and free will: a progress report for marketing -- 1. The relegation of free choice and free will -- 2. The dominance of the adaptive unconscious (?) -- Pt. II. Postmodernism: the attack on all aspects of rationality and modernity -- 3. The claims made b...
Publication information
Publisher
New York : Routledge, 2008.
Place of Publication
New York (State)
Date Published
2008.
Subjects
More information
Alternative Titles
Full title
The undermining of beliefs in the autonomy and rationality of consumers / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Routledge interpretive marketing research ; 6.
Routledge interpretive marketing research ; 6.
Includes bibliographical references and index.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.8342/65
Record Identifier
74VK3EdMBAwX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK3EdMBAwX
Other Identifiers
ISBN
9780415773232 (hb)
DDC
658.8342
MMS ID
991023809599702626
