The advanced dictionary of marketing : putting theory to use / Scott G. Dacko.
The advanced dictionary of marketing : putting theory to use / Scott G. Dacko.
The advanced dictionary of marketing : putting theory to use / Scott G. Dacko.
About this item
Full title
Author / Creator
Publisher
Oxford : Oxford University Press, c2008.
Call Numbers
G 2014/2535
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
lviii, 601 p. ; 22 cm.
Contents
Thematic Index 1: Table of Applications -- Thematic Index 2: Searching for Marketing Terms Using Key Words -- The Motivation for this Dictionary -- Structure for Each Term -- How to Use this Dictionary -- What is a Law? -- What is a Theory? -- What is a Concept? -- What is an Effect? -- The Advanced...
Publication information
Publisher
Oxford : Oxford University Press, c2008.
Place of Publication
England
Date Published
c2008.
Subjects
More information
Scope and Contents
Summary
"All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related law...
Alternative Titles
Full title
The advanced dictionary of marketing : putting theory to use / Scott G. Dacko.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
State Reference Library copy: transferred from REF/N658.8003/13.
Contextual Information
Date Copyright
c2008.
Identifiers
Primary Identifiers
Call Numbers
G 2014/2535
Record Identifier
74VK3Ve8pl43
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK3Ve8pl43
Other Identifiers
ISBN
0199286000 (pbk.) :
0199285993 (hbk.) :
9780199285990 (hbk.) :
9780199286003 (pbk.) :
DDC
658.8003
MMS ID
991023779169702626
