Marketing and Service Quality in Public Transport [electronic resource]: Report of the Ninety-Second...
Marketing and Service Quality in Public Transport [electronic resource]: Report of the Ninety-Second...
Marketing and Service Quality in Public Transport [electronic resource]: Report of the Ninety-Second Round Table on Transport Economics Held in Paris on 5-6 December 1991 / European Conference of Ministers of Transport
About this item
Full title
Author / Creator
Publisher
Paris : OECD Publishing, 1993.
Alternative title
Date
1993.
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (193 pages)
Content type
text
Media type
computer
Carrier type
online resource
Contents
INTRODUCTORY REPORTS -- Behaviour Begins in the Mind by Werner Brõg, Germany -- -Preface -- Everyday Mobility -- Possibilities for Change -- Communications -- Strategy -- Figures -- Annex: Thirteen rules for publicity work -- Bibliography -- Marketing and Service Quality in Public Transport by E...
Publication information
Publisher
Paris : OECD Publishing, 1993.
Date Published
1993.
Subjects
More information
Scope and Contents
Summary
Faced with mounting deficits, public transport is in search of a new image. Above all, service quality must beadapted to customer needs. A whole range of possibilities exist to make public transport more appealing: more frequent and punctual service, better equipment, improved customer relations, electronic payment facilities and more convenient co...
Alternative Titles
Full title
Marketing and Service Quality in Public Transport [electronic resource]: Report of the Ninety-Second Round Table on Transport Economics Held in Paris on 5-6 December 1991 / European Conference of Ministers of Transport
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Notes
General note
ECMT Round Tables, 19900228 ; no.92
Bibliographic Level Mode of Issuance: Monograph
Language note
English
Identifiers
Primary Identifiers
Record Identifier
74VK3l0Gpjey
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK3l0Gpjey
Other Identifiers
ISBN
9789282105412 (PDF)
MMS ID
991023945386502626
