Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.
Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.
Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.
About this item
Full title
Author / Creator
Publisher
Heildelberg [Germany] ; New York : Springer, c2010.
Call Numbers
N658.827/75
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xx, 393 p. : ill., maps ; 24 cm.
Contents
Branding ingredients. What is ingredient branding? ; A new brand strategy? ; What can you expect from this book? -- Basics of ingredient branding. Theoretical basis for ingredient branding ; Principles of inbranding ; Requirements for inbranding ; Benefits and risks -- Intel inside - the ingredient...
Publication information
Publisher
Heildelberg [Germany] ; New York : Springer, c2010.
Date Published
c2010.
Subjects
More information
Alternative Titles
Full title
Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references (p. [345]-354) and indexes.
Identifiers
Primary Identifiers
Call Numbers
N658.827/75
Record Identifier
74VK3p37XExZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK3p37XExZ
Other Identifiers
ISBN
3642042139 (hbk.)
9783642042133 (hbk.)
DDC
658.827
MMS ID
991023666469702626
