Managing corporate reputation [electronic resource] : a specially commissioned report / John Dalton...
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Managing corporate reputation [electronic resource] : a specially commissioned report / John Dalton...
Managing corporate reputation [electronic resource] : a specially commissioned report / John Dalton and Susan Croft.
About this item
Full title
Author / Creator
Publisher
London : Thorogood, c2003.
Alternative title
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (289 p.)
Content type
text
Media type
computer
Carrier type
online resource
Contents
The authors; Preface; Acknowledgments; Contents; Introduction; 1 The origin of reputation; 2 Stakeholders; 3 Internal communications and corporate reputation; 4 Brands: The glue of reputation; 5 The tools of corporate reputation: Integrated marketing communications (IMC); 6 Corporate social responsi...
Case study 3 The Duke of Edinburgh's Award International AssociationCase study 4 Sarasota Memorial Health Care System (Florida, USA); Case study 5 ITF - The International Trust Fund for demining and mine victims assistance - Slovenia; Case study 6 The HSBC global education challenge - 'A race for ed...
Publication information
Publisher
London : Thorogood, c2003.
Place of Publication
England
Date Published
c2003.
Subjects
More information
Scope and Contents
Summary
Offering practical and expert advice to public relations specialists and consultants, this book provides tips on managing both internal and external communications and their internal and external stakeholders more effectively.
Alternative Titles
Full title
Managing corporate reputation [electronic resource] : a specially commissioned report / John Dalton and Susan Croft.
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Thorogood professional insights
Description based upon print version of record.
Language note
English
Contextual Information
Date Copyright
c2003.
Identifiers
Primary Identifiers
Record Identifier
74VK3y6apmMl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK3y6apmMl
Other Identifiers
ISBN
1-85418-462-8
1-280-23337-0
1-4237-1786-4
DDC
338.74
MMS ID
991023911717302626
