Corporate and organizational identities : integrating strategy, marketing, communication, and organi...
Corporate and organizational identities : integrating strategy, marketing, communication, and organi...
Corporate and organizational identities : integrating strategy, marketing, communication, and organizational perspectives / edited by Bertrand Moingeon and Guillaume Soenen.
About this item
Full title
Publisher
London ; New York : Routledge, 2002.
Alternative title
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (222 p.)
Content type
text
Media type
computer
Carrier type
online resource
Contents
Book Cover; Title; Contents; List of figures; List of tables; List of contributors; Foreword by; Acknowledgments; Introduction; The dynamics of identities; The five facets of collective identities: integrating corporate and organizational identity; The hybrid identity of law firms; Where do we go fr...
Narractive identity: navigating between ~reality~ and ~fiction~Managing identities; Creating a new identity for France Telecom: beyond a visual exercise?; Conversion of organizational identity research findings into actions; Corporate brand and organizational identity; Index
Publication information
Publisher
London ; New York : Routledge, 2002.
Place of Publication
England
Date Published
2002.
Subjects
More information
Scope and Contents
Summary
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h...
Alternative Titles
Full title
Corporate and organizational identities : integrating strategy, marketing, communication, and organizational perspectives / edited by Bertrand Moingeon and Guillaume Soenen.
Variant title
BOOK
Authors, Artists and Contributors
Author / Artists
Notes
General note
Description based upon print version of record.
Includes bibliographical references and index.
Language note
English
Identifiers
Primary Identifiers
Record Identifier
74VK3yMEBJzd
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK3yMEBJzd
Other Identifiers
ISBN
1-134-46015-5
1-134-46014-7
0-429-23067-2
0-203-36172-5
1-280-21783-9
DDC
302.35 658
MMS ID
991023911900202626
