Handbook of cross-cultural marketing / Paul A. Herbig.
Handbook of cross-cultural marketing / Paul A. Herbig.
About this item
Full title
Author / Creator
Publisher
New York : Routledge, 2013.
Alternative title
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (392 p.)
Content type
text
Media type
computer
Carrier type
online resource
Contents
pt. 1. Premarketing -- pt. 2. Marketing -- pt. 3. Postmarketing.
Publication information
Publisher
New York : Routledge, 2013.
Place of Publication
New York (State)
Date Published
2013.
Subjects
More information
Scope and Contents
Summary
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing...
Alternative Titles
Full title
Handbook of cross-cultural marketing / Paul A. Herbig.
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Notes
General note
"First published 1998 by The Haworth Press, Inc."--T.p. verso.
Includes bibliographical references and index.
Language note
English
Identifiers
Primary Identifiers
Record Identifier
74VK3yMQlVR3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK3yMQlVR3
Other Identifiers
ISBN
1-317-95787-3
1-315-86549-1
1-317-95786-5
MMS ID
991023911934202626
