Rethinking public relations : the spin and the substance / Kevin Moloney.
Rethinking public relations : the spin and the substance / Kevin Moloney.
Rethinking public relations : the spin and the substance / Kevin Moloney.
About this item
Full title
Author / Creator
Publisher
London ; New York : Routledge, 2000.
Alternative title
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (ix, 196 pages).
Content type
text
Media type
computer
Carrier type
online resource
Contents
1. 'It's a PR job' : the argument in overview -- 2. The PR industry from top to bottom -- 3. Profession of the decade : part one : why so pervasive? -- 4. Profession of the decade : part two : why so insistent? PR links to external and internal media and persuasion -- 5. The balance sheet -- 6. PR a...
Publication information
Publisher
London ; New York : Routledge, 2000.
Place of Publication
England
Date Published
2000.
Subjects
More information
Alternative Titles
Full title
Rethinking public relations : the spin and the substance / Kevin Moloney.
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Notes
General note
Routledge advances in management and business studies Rethinking public relations
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references.
Language note
English
Identifiers
Primary Identifiers
Record Identifier
74VK3yZOPz23
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK3yZOPz23
Other Identifiers
ISBN
0-203-46250-5
1-134-60358-4
1-280-31773-6
DDC
659.2
MMS ID
991023910540502626
