Marketing and social construction : exploring the rhetorics of managed consumption / Chris Hackley.
Marketing and social construction : exploring the rhetorics of managed consumption / Chris Hackley.
Marketing and social construction : exploring the rhetorics of managed consumption / Chris Hackley.
About this item
Full title
Author / Creator
Publisher
London ; New York : Routledge, 2001.
Alternative title
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (vii, 225 p.)
Content type
text
Media type
computer
Carrier type
online resource
Contents
1. Marketing, Ideology and an Excess of Reflex 2. Social Constructionism and a Funny Turn for Marketing Thought 3. All Together Now: What is Marketing? 4. Marketing in a World of Mediated Communication 5. Marketing's Death, Rebirth and Resurrection 6. Tell me George, Where did it all go Wrong? 7. Ma...
Publication information
Publisher
London ; New York : Routledge, 2001.
Place of Publication
England
Date Published
2001.
Subjects
More information
Scope and Contents
Summary
Presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a range of European and North American studies, this book suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing.
Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist...
Alternative Titles
Full title
Marketing and social construction : exploring the rhetorics of managed consumption / Chris Hackley.
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Notes
General note
Routledge interpretive marketing research series
Originally published: 2001. Transferred to digital printing: 2007.
Includes bibliographical references and index.
Language note
English
Identifiers
Primary Identifiers
Record Identifier
74VK3ymOgEPy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK3ymOgEPy
Other Identifiers
ISBN
0-203-36099-0
1-134-61897-2
0-415-20859-9
1-134-61898-0
1-280-21759-6
MMS ID
991023911531802626
