Public affairs techniques for business / Peter Wynne Davies.
Public affairs techniques for business / Peter Wynne Davies.
About this item
Full title
Author / Creator
Publisher
London : Hawksmere, [1998]
Alternative title
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (145 p.)
Content type
text
Media type
computer
Carrier type
online resource
Contents
Contents; 1 PUBLICAFFAIRS TECHNIQUES FOR BUSINESS; Public affairs - its context in successful business; Anticipate legislation from overseas; International intelligence; Avoiding trouble; Vital building blocks; Reaching business goals; 2 THE IMPORTANCE OF THE PUBLIC AFFAIRS PROGRAMME; Anticipate thr...
Think about researchThink about communication; Be innovative!; People to do the job; Issues to mull over; 4 THREATS AND ISSUES IN A PUBLIC AFFAIRS CONTEXT; How issues develop; The variety of threats and issues; So where do the threats and issues come from?; Groups to watch!; Enabling legislation; Kn...
Not just politicians are importantCategorise and be flexible!; Vital issues to consider; Early warning systems; Key factors to watch for!; Data collection; Trade associations; 7 THE ROLE OF CONSULTANTS; 8 THE IMPORTANCE OF ALLIANCE BUILDING; Always argue positively; 9 BACKGROUND BRIEFINGS AND POSITI...
View enough but not too muchBe flexible!; Europe; When to intervene; Where laws come from; Where to make the contact; Lobby management preparation; Establish key relationships!; Making the move; 12 THE CREATION OF THE POLITICAL MESSAGE; Making it relevant; Political timetables; Research; What do the...
The key timesImportant matters to resolve; Key areas to get right!; Things to consider afterwards!; The main guidelines; 15 WHERE PR AND THE OTHER BITS FIT IN...; Planned PR programmes; How PR can help; Getting the most from the media; And don't forget the others in the media!; ... and the mail; Bla...
Publication information
Publisher
London : Hawksmere, [1998]
Place of Publication
England
Date Published
[1998]
Subjects
More information
Scope and Contents
Summary
This is an accessible introduction to the theory and practice of strategic management in the public sector. It is written for new and experienced managers, undergraduate and postgraduate students of the public services. ""Strategic Management for the Public Services"": provides an understanding of the theory of strategic management; introduces idea...
Alternative Titles
Full title
Public affairs techniques for business / Peter Wynne Davies.
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Notes
General note
Description based upon print version of record.
Language note
English
Contextual Information
Date Copyright
©1998
Identifiers
Primary Identifiers
Record Identifier
74VK3ymRW3VA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK3ymRW3VA
Other Identifiers
ISBN
DDC
658
MMS ID
991023911539202626