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Public affairs techniques for business / Peter Wynne Davies.

Public affairs techniques for business / Peter Wynne Davies.

https://devfeature-collection.sl.nsw.gov.au/record/74VK3ymRW3VA

Public affairs techniques for business / Peter Wynne Davies.

About this item

Full title

Public affairs techniques for business / Peter Wynne Davies.

Publisher

London : Hawksmere, [1998]

Alternative title

BOOK

Record Identifier

74VK3ymRW3VA

MMS ID

991023911539202626

Language

English

Formats

Physical Description

Physical content

1 online resource (145 p.)

Content type

text

Media type

computer

Carrier type

online resource

Contents

Contents; 1 PUBLICAFFAIRS TECHNIQUES FOR BUSINESS; Public affairs - its context in successful business; Anticipate legislation from overseas; International intelligence; Avoiding trouble; Vital building blocks; Reaching business goals; 2 THE IMPORTANCE OF THE PUBLIC AFFAIRS PROGRAMME; Anticipate thr...

Think about researchThink about communication; Be innovative!; People to do the job; Issues to mull over; 4 THREATS AND ISSUES IN A PUBLIC AFFAIRS CONTEXT; How issues develop; The variety of threats and issues; So where do the threats and issues come from?; Groups to watch!; Enabling legislation; Kn...

Not just politicians are importantCategorise and be flexible!; Vital issues to consider; Early warning systems; Key factors to watch for!; Data collection; Trade associations; 7 THE ROLE OF CONSULTANTS; 8 THE IMPORTANCE OF ALLIANCE BUILDING; Always argue positively; 9 BACKGROUND BRIEFINGS AND POSITI...

View enough but not too muchBe flexible!; Europe; When to intervene; Where laws come from; Where to make the contact; Lobby management preparation; Establish key relationships!; Making the move; 12 THE CREATION OF THE POLITICAL MESSAGE; Making it relevant; Political timetables; Research; What do the...

The key timesImportant matters to resolve; Key areas to get right!; Things to consider afterwards!; The main guidelines; 15 WHERE PR AND THE OTHER BITS FIT IN...; Planned PR programmes; How PR can help; Getting the most from the media; And don't forget the others in the media!; ... and the mail; Bla...

Publication information

Publisher

London : Hawksmere, [1998]

Place of Publication

England

Date Published

[1998]

Subjects

More information

Scope and Contents

Summary

This is an accessible introduction to the theory and practice of strategic management in the public sector. It is written for new and experienced managers, undergraduate and postgraduate students of the public services. ""Strategic Management for the Public Services"": provides an understanding of the theory of strategic management; introduces idea...

Alternative Titles

Full title

Public affairs techniques for business / Peter Wynne Davies.

Variant title

BOOK

Authors, Artists and Contributors
Notes

General note

Description based upon print version of record.

Language note

English

Contextual Information

Date Copyright

©1998

Identifiers

Primary Identifiers

Record Identifier

74VK3ymRW3VA

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74VK3ymRW3VA

Other Identifiers

ISBN

DDC

658

MMS ID

991023911539202626

How to access this item