Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the o...
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Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the o...
Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.
About this item
Full title
Author / Creator
Publisher
New York : American Management Association, c2004.
Alternative title
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (286 p.)
Content type
text
Media type
computer
Carrier type
online resource
Contents
Digital brand abuse -- The dark side -- Objectionable content -- Pornography -- Adult entertainment -- Child pornography -- Hate, violence, and extremism -- Gambling -- Parody -- Defining "objectionable" -- Who's at risk? -- What to do -- The business case -- Boardroom summary -- The opportunities...
Publication information
Publisher
New York : American Management Association, c2004.
Place of Publication
New York (State)
Date Published
c2004.
Subjects
More information
Scope and Contents
Summary
The best brands attract the most (unwanted) attention.
Alternative Titles
Full title
Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Notes
General note
Description based upon print version of record.
Includes bibliographical references and index.
Language note
English
Contextual Information
Date Copyright
c2004.
Identifiers
Primary Identifiers
Record Identifier
74VK3ymV6NDA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK3ymV6NDA
Other Identifiers
ISBN
0-8144-2753-7
DDC
658.8/27
MMS ID
991023911549102626
