Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinst...
Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinst...
Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein.
About this item
Full title
Author / Creator
Publisher
New York : Routledge, 2004.
Alternative title
Date
2004.
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (264 p.)
Content type
text
Media type
computer
Carrier type
online resource
Contents
part I. Segmentation planning -- part II. Business segmentation bases -- part III. Implementing segmentation strategy -- part IV. Segmentation strategy cases.
Publication information
Publisher
New York : Routledge, 2004.
Edition
Third edition.
Place of Publication
New York (State)
Date Published
2004.
Subjects
More information
Scope and Contents
Summary
Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to...
Alternative Titles
Full title
Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein.
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Haworth series in segmented, targeted, and customized marketing
Revised edition of: Market segmentation. Rev. ed. c1994.
Includes bibliographical references pages (225-232) and index.
Language note
English
Identifiers
Primary Identifiers
Record Identifier
74VK3ymrVPMg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK3ymrVPMg
Other Identifiers
ISBN
0-7890-3318-6
1-135-18565-4
0-7890-2157-9
1-135-18566-2
0-203-86248-1
DDC
658.8/02
MMS ID
991023911564902626
