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Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein.
Author / Creator:Weinstein, Art.
Publisher:New York : Routledge, 2004.
Edition:Third edition.
Date:2004.
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Handbook of Niche Marketing [electronic resource] : Principles and Practice
Author / Creator:Weinstein, Art.
Publisher:Hoboken : Taylor and Francis, 2013.
Date:2013.