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Wizard! [electronic resource] : Harry Potter's brand magic
Wizard! [electronic resource] : Harry Potter's brand magic
About this item
Full title
Author / Creator
Publisher
London : Cyan Books, 2005.
Alternative title
Date
2005.
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource (192 p.)
Content type
text
Media type
computer
Carrier type
online resource
Contents
Preliminaries; Contents; Preface; 1 The Introductory Story; 2 The Stories Story; 3 The Author Story; 4 The Books Story; 5 The Cinema Story; 6 The Secrets Story; 7 The Spin-offs Story; 8 The Critics Story; 9 The Consumers Story; 10 The Brands Story; 11 The Concluding Story; The Endnotes Story
Publication information
Publisher
London : Cyan Books, 2005.
Date Published
2005.
More information
Scope and Contents
Summary
Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harry Potter brand and how it has taken the entertainment world by storm.
Alternative Titles
Full title
Wizard! [electronic resource] : Harry Potter's brand magic
Variant title
BOOK
Authors, Artists and Contributors
Author / Creator
Notes
General note
Description based upon print version of record.
Language note
English
Identifiers
Primary Identifiers
Record Identifier
74VK3yvyLj5O
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK3yvyLj5O
Other Identifiers
ISBN
1-4356-0028-2
DDC
338.761823 658.827
MMS ID
991023912116102626
