Winning at new products : accelerating the process from idea to launch / Robert G. Cooper.
Winning at new products : accelerating the process from idea to launch / Robert G. Cooper.
Winning at new products : accelerating the process from idea to launch / Robert G. Cooper.
About this item
Full title
Author / Creator
Publisher
Reading, Mass. : Addison-Wesley, c1993.
Call Numbers
T0362967
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiii, 358 p. : ill. ; 24 cm.
Contents
Ch. 1. Winning Is Everything -- Ch. 2. New Products - Problems and Pitfalls -- Ch. 3. What Separates the Winners from the Losers -- Ch. 4. Lessons for Success -- Ch. 5. The New Product Process - The Game Plan -- Ch. 6. The Early Game - From Idea to Development -- Ch. 7. Picking the Winners -- Ch. 8....
Publication information
Publisher
Reading, Mass. : Addison-Wesley, c1993.
Edition
2nd ed.
Place of Publication
Massachusetts
Date Published
c1993.
Subjects
More information
Alternative Titles
Full title
Winning at new products : accelerating the process from idea to launch / Robert G. Cooper.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. [341]-351) and index.
State Reference Library copy: transferred from 658.575/46.
Contextual Information
Date Copyright
c1993.
Identifiers
Primary Identifiers
Call Numbers
T0362967
Record Identifier
74VK60Zko0wy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK60Zko0wy
Other Identifiers
ISBN
0201563819 (pbk.) :
9780201563818 (recycled, acid-free paper) :
0201563819 (recycled, acid-free paper) :
020133979X
9780201563818 (pbk.) :
DDC
658.575
MMS ID
991021029849702626
