Blunders in international business / David A. Ricks.
Blunders in international business / David A. Ricks.
About this item
Full title
Author / Creator
Publisher
Cambridge, Mass., USA : Blackwell Business, 1993.
Date
1993.
Call Numbers
N658.049/32
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
ix, 172 p. ; 22 cm.
Contents
1. Introduction. The Role of Culture. The Role of Communication. Structure -- 2. Production. Location/Layout. Product. Package -- 3. Names. Product Names. Company Names -- 4. Marketing. Promotions. Pricing -- 5. Translation. Carelessness. Multiple Meanings. Idioms -- 6. Management. Cultural Differen...
Publication information
Publisher
Cambridge, Mass., USA : Blackwell Business, 1993.
Place of Publication
Massachusetts
Date Published
1993.
Subjects
More information
Alternative Titles
Full title
Blunders in international business / David A. Ricks.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. [161]-164) and indexes.
Identifiers
Primary Identifiers
Call Numbers
N658.049/32
Record Identifier
74VK6LNVmV3g
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK6LNVmV3g
Other Identifiers
ISBN
1557864144 (pbk.)
9781557864147
1557864144
9781557864147 (pbk.)
DDC
658.049
MMS ID
991020917989702626
