Targeting for success : a guide to new techniques for measurement and analysis in database and direc...
Targeting for success : a guide to new techniques for measurement and analysis in database and direc...
Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek.
About this item
Full title
Author / Creator
Publisher
London ; New York : McGraw-Hill Book Co., c1993.
Call Numbers
N658.84/65
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 268 p. : ill. ; 24 cm.
Publication information
Publisher
London ; New York : McGraw-Hill Book Co., c1993.
Place of Publication
England
Date Published
c1993.
Subjects
More information
Alternative Titles
Full title
Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek.
Authors, Artists and Contributors
Author / Creator
Notes
General note
McGraw-Hill marketing for professionals series.
Includes bibliographical references (p. [262]-263) and index.
Contextual Information
Date Copyright
c1993.
Identifiers
Primary Identifiers
Call Numbers
N658.84/65
Record Identifier
74VK6aPGw3od
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK6aPGw3od
Other Identifiers
ISBN
0077077660 :
9780077077662 :
DDC
658.84
MMS ID
991020906969702626
