The new ad media reality : electronic over print / Barton C. White.
The new ad media reality : electronic over print / Barton C. White.
About this item
Full title
Author / Creator
Publisher
Westport, Conn. : Quorum Books, 1993.
Date
1993.
Call Numbers
N659.14/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxiv, 236 p. : ill. ; 26 cm.
Contents
1. Advertising and Information -- 2. Consumer Behavior in the 1990s -- 3. Telling It Like It Is: The Expectations and Limits of Advertising -- 4. The Psychology of Learning -- 5. Target Marketing -- 6. The Surgical Strike: How to Target with Creative Copy -- 7. The Advertising Managers Speak -- 8. T...
Publication information
Publisher
Westport, Conn. : Quorum Books, 1993.
Place of Publication
Connecticut
Date Published
1993.
Subjects
More information
Alternative Titles
Full title
The new ad media reality : electronic over print / Barton C. White.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. [227]-230) and index.
Identifiers
Primary Identifiers
Call Numbers
N659.14/1
Record Identifier
74VK6mklLNN3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK6mklLNN3
Other Identifiers
ISBN
0899307957 (alk. paper)
9780899307954 (alk. paper)
DDC
659.14
MMS ID
991020824239702626
