The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shie...
The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shie...
The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields.
About this item
Full title
Author / Creator
Publisher
New York : McGraw-Hill, c2006.
Call Numbers
N796.0698/3
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
345 p. ; 24 cm.
Contents
Reaching the elusive fan : The fan challenge; Sports in trouble; How fans connect -- Connecting to the elusive fan: Reinventing the sports brand; Generating the sports brand transformation; Implementing the sports brand transformation; Communicating the sports brand -- Surviving in the sports fan ma...
Publication information
Publisher
New York : McGraw-Hill, c2006.
Place of Publication
New York (State)
Date Published
c2006.
Subjects
More information
Alternative Titles
Full title
The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2006.
Identifiers
Primary Identifiers
Call Numbers
N796.0698/3
Record Identifier
74VK724BW7yl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK724BW7yl
Other Identifiers
ISBN
0071454098 (alk. paper)
9780071454094 (alk. paper)
DDC
306.483
MMS ID
991022682669702626
