Marketing and the law / Brendan J Sweeney, Mark Bender, Nadine Courmadias.
Marketing and the law / Brendan J Sweeney, Mark Bender, Nadine Courmadias.
Marketing and the law / Brendan J Sweeney, Mark Bender, Nadine Courmadias.
About this item
Full title
Author / Creator
Publisher
Chatswood, N.S.W. LexisNexis Butterworths, [2015].
Call Numbers
H 2015/1747 , N343.94084/12
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxxi, 751 pages : illustrations ; 25 cm.
Content type
text
still image
Media type
unmediated
Carrier type
volume
Publication information
Publisher
Chatswood, N.S.W. LexisNexis Butterworths, [2015].
Edition
Fifth edition.
Place of Publication
New South Wales
Date Published
[2015].
Subjects
Subject Keywords
- Australian
More information
Scope and Contents
Summary
Marketing and the Law, 5th edition adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications, offers practical advice on law affecting marketing decisions and explains how the law can be used to obtain competitive advantage in marketplace.
Alternative Titles
Full title
Marketing and the law / Brendan J Sweeney, Mark Bender, Nadine Courmadias.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Previous edition: 2011.
Includes index.
Includes bibliographical references and index.
Contextual Information
Date Copyright
©2015.
Identifiers
Primary Identifiers
Call Numbers
H 2015/1747 , N343.94084/12
Record Identifier
74VK77JBdqXl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK77JBdqXl
Other Identifiers
ISBN
9780409338355
DDC
343.94084
MMS ID
991022787719702626
