Direct marketing : strategy, planning, execution / Edward L. Nash.
Direct marketing : strategy, planning, execution / Edward L. Nash.
About this item
Full title
Author / Creator
Publisher
New York : McGraw-Hill, c1995.
Call Numbers
T0362194
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxvi, 477 p. : ill. ; 24 cm.
Contents
Ch. 1. Introduction -- Ch. 2. Strategic Planning -- Ch. 3. The Marketing Plan -- Ch. 4. The Proposition -- Ch. 5. Mailing Lists -- Ch. 6. Print Media Planning -- Ch. 7. Broadcast Media -- Ch. 8. Telemarketing -- Ch. 9. Research -- Ch. 10. Testing -- Ch. 11. Positioning -- Ch. 12. Creative Tactics --...
Publication information
Publisher
New York : McGraw-Hill, c1995.
Edition
3rd ed.
Place of Publication
New York (State)
Date Published
c1995.
Subjects
More information
Scope and Contents
Summary
Thoroughly revised and updated, this renowned guide to the art and science of direct marketing now includes in-depth information on database marketing - the key to new applications in packaged goods, automotive, and all "general" advertising. DM guru Nash also puts advertisers into the fast lane of the emerging information superhighway with his tho...
Alternative Titles
Full title
Direct marketing : strategy, planning, execution / Edward L. Nash.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
State Reference Library copy: transferred from N658.84/74.
Contextual Information
Date Copyright
c1995.
Identifiers
Primary Identifiers
Call Numbers
T0362194
Record Identifier
74VK7D0vydOg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK7D0vydOg
Other Identifiers
ISBN
0070460329 :
9780070460324 :
9780070460324
0070460329
DDC
658.84
MMS ID
991022704499702626
