Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur As...
Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur As...
Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger ; with illustrations by the author.
About this item
Full title
Author / Creator
Publisher
Lanham : Rowman & Littlefield Publishers, c2007.
Call Numbers
N659.1042/18
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
1. Advertising in American society -- 2. Consumer cultures -- 3. Advertising and the communication process -- 4. Running it up a flagpole to see if anyone salutes -- 5. Sexuality and advertising -- 6. Political advertising -- 7. The marketing society -- 8. Analyzing print advertisements -- 9. Analyz...
Publication information
Publisher
Lanham : Rowman & Littlefield Publishers, c2007.
Edition
3rd ed.
Place of Publication
Maryland
Date Published
c2007.
Subjects
More information
Scope and Contents
Summary
"Now in its third edition, the popular Ads, Fads, and Consumer Culture is a cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of a...
Alternative Titles
Full title
Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger ; with illustrations by the author.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N659.1042/18
Record Identifier
74VK7DABkylM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK7DABkylM
Other Identifiers
ISBN
0742554449 (pbk. : alk. paper)
9780742554436 (cloth : alk. paper)
0742554430 (cloth : alk. paper)
9780742554443 (pbk. : alk. paper)
DDC
659.10420973
MMS ID
991022703449702626
