Marketing in the international aerospace industry / Wesley E. Spreen.
Marketing in the international aerospace industry / Wesley E. Spreen.
About this item
Full title
Author / Creator
Publisher
Aldershot : Ashgate, 2007.
Date
2007.
Call Numbers
N629.10688/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
ix, 297 p. : ill., maps ; 25 cm.
Contents
Pt. 1. The aerospace market and its basic elements -- 1. The aerospace market : supply, demand, and segmentation -- 2. The product -- 3. Pricing in the aerospace industry -- Pt. 2. Marketing tools, techniques, and resources -- 4. Overseas agents and sales consultants -- 5. Financing and leasing -- 6...
Publication information
Publisher
Aldershot : Ashgate, 2007.
Place of Publication
England
Date Published
2007.
Subjects
More information
Scope and Contents
Summary
"Marketing in the International Aerospace Industry provides a much-needed overview and best-practice guidance. it analyses the distinctive environment and practices of the aerospace industry, and provides specific, practical guidance for marketing professionals. The content is presented in clearly-defined chapters that relate directly to the profes...
Alternative Titles
Full title
Marketing in the international aerospace industry / Wesley E. Spreen.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N629.10688/1
Record Identifier
74VK7KOE6Z5A
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK7KOE6Z5A
Other Identifiers
ISBN
075464975X (hbk.) :
9780754649755 (hbk.) :
DDC
629.10688
MMS ID
991022766059702626
