Persuasive advertising for entrepreneurs and small business owners : how to create more effective sa...
Persuasive advertising for entrepreneurs and small business owners : how to create more effective sa...
Persuasive advertising for entrepreneurs and small business owners : how to create more effective sales messages / Jay P. Granat.
About this item
Full title
Author / Creator
Publisher
New York : Haworth Press, c1994.
Call Numbers
N659.1/87
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
194 p. : ill. ; 23 cm.
Contents
Ch. 1. Introduction -- Ch. 2. "The Medium Is the Message" - Even for a Five-Year-Old -- Ch. 3. Entrepreneurial Advertising: Some Business Basics and a Lot of Common Sense -- Ch. 4. Persuading Customers -- Ch. 5. Words That Win Customers: A Short Course in Copywriting -- Ch. 6. Testing: A Scientific...
Publication information
Publisher
New York : Haworth Press, c1994.
Place of Publication
New York (State)
Date Published
c1994.
Subjects
More information
Alternative Titles
Full title
Persuasive advertising for entrepreneurs and small business owners : how to create more effective sales messages / Jay P. Granat.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Haworth marketing resources.
Includes bibliographical references (p. 189-190) and index.
Contextual Information
Date Copyright
c1994.
Identifiers
Primary Identifiers
Call Numbers
N659.1/87
Record Identifier
74VK7OGyaoOl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK7OGyaoOl
Other Identifiers
ISBN
1560243678 (pbk. : acid-free paper)
156024366X (acid-free paper)
9781560243670 (pbk. : acid-free paper)
DDC
659.1
MMS ID
991022782769702626
