How to prepare a marketing plan [electronic resource].
How to prepare a marketing plan [electronic resource].
About this item
Full title
Publisher
[Auckland, N.Z.] : CCH International, c1994.
Call Numbers
RAV/DISC7/62
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 computer disk ; 3 1/2 in. + booklet (34 p. ; 21 cm.)
Publication information
Publisher
[Auckland, N.Z.] : CCH International, c1994.
Date Published
c1994.
Subjects
More information
Scope and Contents
Summary
This program assists you in writing a marketing plan, in your own words, for either an existing business or for a new venture. Performance-evaluation measures can be used to refine marketing budgets and strategy.
Alternative Titles
Full title
How to prepare a marketing plan [electronic resource].
Authors, Artists and Contributors
Author / Artists
Notes
General note
CCH business planning series, 1172-8132 ; no. 2.
Title from computer disk.
System requirements: IBM PC or compatible, with 80386sx, 80386, or higher processor; 2MB hard disk free space; 2MB RAM; Microsoft Windows version 3.1 or later; mouse.
User's guide written by Michael F. Duffy.
Contextual Information
Date Copyright
c1994.
Identifiers
Primary Identifiers
Call Numbers
RAV/DISC7/62
Record Identifier
74VK7b3VvDm3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK7b3VvDm3
Other Identifiers
ISBN
0864752962 (User's guide)
9780864752963 (User's guide)
DDC
658.802
MMS ID
991022926339702626