Watch this, listen up, click here : inside the 300 billion dollar business behind the media you cons...
Watch this, listen up, click here : inside the 300 billion dollar business behind the media you cons...
Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume / David Verklin, Bernice Kanner.
About this item
Full title
Author / Creator
Publisher
Hoboken, N.J. : John Wiley & Sons, c2007.
Call Numbers
N659.10973/16
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xv, 221 p. ; 24 cm.
Contents
Pt. 1. The lay of medialand -- 1. You watched 33 hours of TV last week, didn't you? -- 2. What revelations revealed ... and Narnia confirmed -- 3. Why advertisers have stopped laughing at sitcoms -- 4. Why ratings are overrated : the weirdness of sweeps, A. C. Nielsen, and the upfront -- 5. Why news...
Publication information
Publisher
Hoboken, N.J. : John Wiley & Sons, c2007.
Place of Publication
New Jersey
Date Published
c2007.
Subjects
More information
Scope and Contents
Summary
"Marketing and advertising are changing rapidly. Where they go from here and how they will affect our lives and reflect our values in the future is the basis of this book. You'll learn the real reason your favorite shows get cancelled, why Oprah gives away Pontiacs to audience members, why billboard advertising is actually on the rise, how technolo...
Alternative Titles
Full title
Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume / David Verklin, Bernice Kanner.
Notes
General note
Includes index.
Contextual Information
Date Copyright
c2007.
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N659.10973/16
Record Identifier
74VK7j4wlJDO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK7j4wlJDO
Other Identifiers
ISBN
0470056436 (cloth)
9780470056431 (cloth)
DDC
659.10973
MMS ID
991022936499702626
