Writing high-tech copy that sells / Janice M. King.
Writing high-tech copy that sells / Janice M. King.
About this item
Full title
Author / Creator
Publisher
New York : J. Wiley, c1995.
Call Numbers
N659.132/10
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 275 p. : ill. ; 24 cm.
Publication information
Publisher
New York : J. Wiley, c1995.
Place of Publication
New York (State)
Date Published
c1995.
Subjects
More information
Scope and Contents
Summary
Writing High-Tech Copy That Sells presents a wealth of insider tips, insights, and tricks of the trade on: translating very complex product features into benefits your target audience will understand; ensuring that your materials deliver your key marketing messages and achieve your communication objectives; getting the most from your planning activ...
Alternative Titles
Full title
Writing high-tech copy that sells / Janice M. King.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical reference (p. [257]-270) and index.
Identifiers
Primary Identifiers
Call Numbers
N659.132/10
Record Identifier
74VK7xM2lJzy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VK7xM2lJzy
Other Identifiers
ISBN
0471058467 (pbk. : acid-free) :
9780471042594 (acid-free)
0471042595 (acid-free)
9780471058465 (pbk. : acid-free) :
DDC
659.132
MMS ID
991022968489702626
