How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies beh...
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies beh...
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.
About this item
Full title
Author / Creator
Publisher
Singapore : J. Wiley & Sons (Asia), 2002.
Date
2002.
Call Numbers
N659.1095/2
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xviii, 411 p. : ill., ports. ; 26 cm.
Publication information
Publisher
Singapore : J. Wiley & Sons (Asia), 2002.
Date Published
2002.
Subjects
More information
Scope and Contents
Summary
"How Asia Advertises is the first definitive source book for the region. Divided into 22 catergories, the book unravels over 90 of some of the most outstanding advertising campaigns in Asia-Pacific. Ranging from print and television, to direct marketing and transit campaigns, the book covers countries as diverse as Australia, China, Hong Kong, Indi...
Alternative Titles
Full title
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Contextual Information
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N659.1095/2
Record Identifier
74VKD0AabxWX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKD0AabxWX
Other Identifiers
ISBN
0470820551
9780470820551
DDC
659.1095
MMS ID
991019118759702626
