Customer experience management : a revolutionary approach to connecting with your customers / Bernd...
Customer experience management : a revolutionary approach to connecting with your customers / Bernd...
Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt.
About this item
Full title
Author / Creator
Publisher
Hoboken, N. J. : Wiley, c2003.
Call Numbers
N658.812/133
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 242 p. : ill. ; 24 cm.
Publication information
Publisher
Hoboken, N. J. : Wiley, c2003.
Place of Publication
New Jersey
Date Published
c2003.
Subjects
More information
Scope and Contents
Summary
"In his acclaimed bestseller Experiential Marketing, renowned consultant and marketing thinker Bernd Schmitt explained why companies that focus on the customer experience are among the most successful and profitable organizations in the world. In Customer Experience Management, he shows you how to put CEM to work in any organization to spur growth,...
Alternative Titles
Full title
Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 231-233) and index.
Contextual Information
Date Copyright
c2003.
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.812/133
Record Identifier
74VKD0oyp5AM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKD0oyp5AM
Other Identifiers
ISBN
0471237744 (hbk.)
9780471237747
0471237744
9780471237747 (hbk.)
DDC
658.812
MMS ID
991019118659702626
