Electronic media ratings : turning audiences into dollars and sense / Karen Buzzard.
Electronic media ratings : turning audiences into dollars and sense / Karen Buzzard.
Electronic media ratings : turning audiences into dollars and sense / Karen Buzzard.
About this item
Full title
Author / Creator
Publisher
Boston : Focal Press, c1992.
Call Numbers
N384.551/4
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
viii, 119 p. : ill. ; 24 cm.
Contents
1. Why Ratings? The Economic Background. Changes in Broadcasting Practices. The Switch to Multiple Sponsorship. The Ratings Grow in Importance. The Raters -- 2. Gathering the Data: The Theory Behind the Process. The Scientific Method. Goals of Research. Selecting the Nielsen/Arbitron Families -- 3....
7. Local TV Ratings. The Services. Major Ratings Methods for Television -- 8. Radio Ratings. The Switch to a Personal Medium. Basic Radio Concepts. Network Radio. Local Radio. The Services -- 9. Cable and VCR Ratings. National Measurement. Local Cable Market Measurement. Local Cable Franchises. VCR...
Publication information
Publisher
Boston : Focal Press, c1992.
Place of Publication
Massachusetts
Date Published
c1992.
Subjects
More information
Alternative Titles
Full title
Electronic media ratings : turning audiences into dollars and sense / Karen Buzzard.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 117-119).
Contextual Information
Date Copyright
c1992.
Identifiers
Primary Identifiers
Call Numbers
N384.551/4
Record Identifier
74VKDKRGxZMM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKDKRGxZMM
Other Identifiers
ISBN
0240800664 (paperback)
9780240800660 (paperback)
DDC
384.551
MMS ID
991018935069702626
