Euromarketing : effective strategies for international trade and export / Erdener Kaynak, Pervez N....
Euromarketing : effective strategies for international trade and export / Erdener Kaynak, Pervez N....
Euromarketing : effective strategies for international trade and export / Erdener Kaynak, Pervez N. Ghauri, editors.
About this item
Full title
Publisher
New York : International Business Press, c1994.
Call Numbers
N658.848/60
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxxi, 361 p. : ill., maps ; 23 cm.
Contents
Foreword / Kenneth Simmonds -- Preface / Arch G. Woodside -- Introduction / Erdener Kaynak and Pervez N. Ghauri -- Ch. 1. Current Status of European Marketing: Introduction / Erdener Kaynak and Pervez N. Ghauri -- Ch. 2. The Challenges of the European Community (EC) Industrial Policy / Cecilia Ander...
Ch. 8. Marketing in Europe Beyond 1992: The Challenge of a Mix Between Global and Local Marketing Strategies / Riccardo Varaldo and Andrea Piccaluga -- Ch. 9. East and Central European Marketing: 1992 and Beyond / Gabor Hovanyi -- Ch. 10. U.S./Hungarian Joint Ventures: An Opportunity for Entering Ne...
Publication information
Publisher
New York : International Business Press, c1994.
Place of Publication
New York (State)
Date Published
c1994.
Subjects
More information
Alternative Titles
Full title
Euromarketing : effective strategies for international trade and export / Erdener Kaynak, Pervez N. Ghauri, editors.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c1994.
Identifiers
Primary Identifiers
Call Numbers
N658.848/60
Record Identifier
74VKJ5DygGdl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKJ5DygGdl
Other Identifiers
ISBN
1560244283 (pbk. : acid-free paper)
9781560244271 (acid-free paper)
1560244275 (acid-free paper)
9781560244288 (pbk. : acid-free paper)
DDC
658.848
MMS ID
991022350689702626
