Developing your integrated marketing communication plan / David Waller.
Developing your integrated marketing communication plan / David Waller.
Developing your integrated marketing communication plan / David Waller.
About this item
Full title
Author / Creator
Publisher
North Ryde, N.S.W. : McGraw-Hill, 2012.
North Ryde, N.S.W. : McGraw-Hill Australia, [2012]
Date
2012.
Call Numbers
H 2014/4881
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 118 p. : ill. ; 25 cm.
Content type
still image
text
Media type
unmediated
Carrier type
volume
Contents
Background. Title page - Executive summary - Introduction - Situation analysis -- Specifics. Objectives - Budget - Target audience -- Campaign. Communication strategy - Creative strategy - Media planning - media strategy - Effectiveness. Campaign evaluation - Conclusion App. A: IMC plan for metronom...
Publication information
Publisher
North Ryde, N.S.W. : McGraw-Hill, 2012.
North Ryde, N.S.W. : McGraw-Hill Australia, [2012]
Place of Publication
New South Wales
Date Published
2012.
[2012]
Subjects
Subject Keywords
- Sales & marketing (Australia)
- Textbooks/coursework (Australia)
- Business communication & presentation (Australia)
More information
Scope and Contents
Summary
"In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook that takes students through the proc...
Alternative Titles
Full title
Developing your integrated marketing communication plan / David Waller.
Portion of title
Integrated marketing communication plan.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references.
Contextual Information
Date Copyright
©2012.
Identifiers
Primary Identifiers
Call Numbers
H 2014/4881
Record Identifier
74VKJ68KL7Kb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKJ68KL7Kb
Other Identifiers
ISBN
9781743072479 (pbk.)
DDC
658.802
MMS ID
991022108659702626
