Innovate! : straight path to quality, customer delight, and competitive advantage / Paul A. Schumann...
Innovate! : straight path to quality, customer delight, and competitive advantage / Paul A. Schumann...
Innovate! : straight path to quality, customer delight, and competitive advantage / Paul A. Schumann, Jr. ... [et al.].
About this item
Full title
Publisher
New York : McGraw-Hill, c1994.
Call Numbers
N658.8/317
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 208 p. : ill. ; 24 cm.
Contents
1. Purposeful Innovation: The Key to Sustained Competitive Advantage -- 2. Innovative Organizations: A Tradition of the Culture -- 3. Market-Driven Innovation: A Systematic Method to Focus and Encourage Innovation -- 4. Discovering the Opportunity in the Market -- 5. Developing a Strategy to Take Ad...
Publication information
Publisher
New York : McGraw-Hill, c1994.
Place of Publication
New York (State)
Date Published
c1994.
Subjects
More information
Scope and Contents
Summary
If you want to keep your organization on the cutting edge of change in today's rapidly evolving new age of information and technology, then you'll need to make your organization totally innovative, rather than restricting innovation to R&D. In this practical and provocative book you'll be shown how to do it, and in so doing, to seize competitive ad...
Alternative Titles
Full title
Innovate! : straight path to quality, customer delight, and competitive advantage / Paul A. Schumann, Jr. ... [et al.].
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c1994.
Identifiers
Primary Identifiers
Call Numbers
N658.8/317
Record Identifier
74VKJAgXOgLy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKJAgXOgLy
Other Identifiers
ISBN
0070557144 (recycled, acid-free paper) :
9780070557147 (recycled, acid-free paper) :
DDC
658.8
MMS ID
991022260089702626
