Consumer behaviour : buying, having, being / Michael R. Solomon ... [et al.].
Consumer behaviour : buying, having, being / Michael R. Solomon ... [et al.].
Consumer behaviour : buying, having, being / Michael R. Solomon ... [et al.].
About this item
Full title
Author / Creator
Publisher
Frenchs Forest, N.S.W. : Pearson Education Australia, 2007.
Alternative title
Date
2007.
Call Numbers
Q658.8342/18
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xviii, 589 p. : col. ill. ; 28 cm.
Contents
Section 1. Consumers in the marketplace: 1. Consumers rule. Section 2. Consumers as individuals: 2. Perception -- 3. Learning and memory -- 4. Motivation and values -- 5. The self -- 6. Personality and lifestyles -- 7. Attitudes -- 8. Attitude change and interactive communications. Section 3. Cons...
Publication information
Publisher
Frenchs Forest, N.S.W. : Pearson Education Australia, 2007.
Edition
[Australian version].
Place of Publication
New South Wales
Date Published
2007.
Subjects
More information
Scope and Contents
Summary
This book takes a good look at consumer behaviour, which is the study of people and the products that help to shape their identities.
Alternative Titles
Full title
Consumer behaviour : buying, having, being / Michael R. Solomon ... [et al.].
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes index.
Includes bibliographies and index.
Identifiers
Primary Identifiers
Call Numbers
Q658.8342/18
Record Identifier
74VKJGxDAmWX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKJGxDAmWX
Other Identifiers
ISBN
0733973345 :
9780733973345 :
DDC
658.8342
MMS ID
991022240559702626
