Involving customers in new service development / editors, Bo Edvardsson ... [et al.].
Involving customers in new service development / editors, Bo Edvardsson ... [et al.].
Involving customers in new service development / editors, Bo Edvardsson ... [et al.].
About this item
Full title
Publisher
London : Imperial College Press ; Hackensack, NJ ; Distributed by World Scientific Publishing Co., c2006.
Call Numbers
N658.575/68
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
viii, 323 p. : ill. ; 24 cm.
Publication information
Publisher
London : Imperial College Press ; Hackensack, NJ ; Distributed by World Scientific Publishing Co., c2006.
Place of Publication
England
Date Published
c2006.
Subjects
More information
Scope and Contents
Summary
"This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-crea...
Alternative Titles
Full title
Involving customers in new service development / editors, Bo Edvardsson ... [et al.].
Authors, Artists and Contributors
Author / Artists
Notes
General note
Series on technology management ; v. 11.
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2006.
Identifiers
Primary Identifiers
Call Numbers
N658.575/68
Record Identifier
74VKJkyrWoQy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKJkyrWoQy
Other Identifiers
ISBN
9781860946691
1860946690
DDC
658.575
MMS ID
991022269329702626
