Managing the football World Cup / edited by Stephen Frawley and Daryl Adair.
Managing the football World Cup / edited by Stephen Frawley and Daryl Adair.
Managing the football World Cup / edited by Stephen Frawley and Daryl Adair.
About this item
Full title
Publisher
Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014.
Call Numbers
G 2015/252
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 248 pages ; 23 cm.
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Managing the World Cup: Managerial Dimensions / Stephen Frawley and Daryl Adair -- Managing World Cup Legacy / John Horne -- Using New Media to Engage Consumers at the Football World Cup / Adam Karg and Daniel Lock -- Broadcasting the World Cup / Harry Arne Solberg and Chris Gratton -- Ambush Market...
Publication information
Publisher
Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014.
Place of Publication
England
Date Published
2014.
Subjects
More information
Scope and Contents
Summary
"The Football World Cup is one of the biggest global sporting events. Along with the Summer Olympic Games, the Football World Cup can be truly called a mega-sport event. Both events attract billions of dollars in broadcast and sponsorship contracts and millions of spectators every four years when the events are staged. Nations and cities around the...
Alternative Titles
Full title
Managing the football World Cup / edited by Stephen Frawley and Daryl Adair.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
G 2015/252
Record Identifier
74VKJlD8KEWX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKJlD8KEWX
Other Identifiers
ISBN
1137373660 (hardback)
9781137373663 (hardback)
DDC
796.33466809
MMS ID
991022343409702626
