Business essentials for strategic communicators : creating shared value for the organization and its...
Business essentials for strategic communicators : creating shared value for the organization and its...
Business essentials for strategic communicators : creating shared value for the organization and its stakeholders / by Matthew W. Ragas and Ron Culp.
About this item
Full title
Author / Creator
Publisher
New York City : Palgrave Macmillan, 2014.
Call Numbers
G 2015/142
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 volume.
Content type
text
Media type
unmediated
Carrier type
volume
Contents
Foreword / Gary Sheffer -- Preface -- Acknowledgements -- List of tables and figures -- Introduction to business essentials for communicators -- Why knowledge of "business 101" matters -- Foundational business knowledge for communicators -- Economics and economic indicators -- Finance and the stock...
Publication information
Publisher
New York City : Palgrave Macmillan, 2014.
Place of Publication
New York (State)
Date Published
2014.
Subjects
More information
Alternative Titles
Full title
Business essentials for strategic communicators : creating shared value for the organization and its stakeholders / by Matthew W. Ragas and Ron Culp.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
G 2015/142
Record Identifier
74VKJxreVvm3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKJxreVvm3
Other Identifiers
ISBN
1137387734 (hard cover : alk. paper)
9781137387738 (hard cover : alk. paper)
DDC
658.4/5
MMS ID
991022332229702626
