Synergy in diversity : multicultural marketing to the world / by I. F. Wilkinson and C. Cheng.
Synergy in diversity : multicultural marketing to the world / by I. F. Wilkinson and C. Cheng.
Synergy in diversity : multicultural marketing to the world / by I. F. Wilkinson and C. Cheng.
About this item
Full title
Author / Creator
Publisher
[Westmead, N.S.W.] : Faculty of Commerce, University of Western Sydney, Nepean, 1993.
Date
1993.
Call Numbers
NQ382.60994/40
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
9, [2) p. : 30 cm.
Publication information
Publisher
[Westmead, N.S.W.] : Faculty of Commerce, University of Western Sydney, Nepean, 1993.
Place of Publication
New South Wales
Date Published
1993.
Subjects
More information
Alternative Titles
Full title
Synergy in diversity : multicultural marketing to the world / by I. F. Wilkinson and C. Cheng.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Working paper / Department of Marketing in conjunction with Centre for International Management and Commerce, University of Western Sydney, Nepean, 1036-5613 ; 2/1993.
"Paper presented by Professor Ian Wilkinson at the Multicultural Marketing Seminar, sponsored by the Ethnic Affairs Commission of New South Wales and SBS, May 21, 1993."
Identifiers
Primary Identifiers
Call Numbers
NQ382.60994/40
Record Identifier
74VKK8AZa6BA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKK8AZa6BA
Other Identifiers
ISBN
1863411151
9781863411158
DDC
382.60994
MMS ID
991021955909702626
