Marketing and social media : [electronic resource] : a guide for libraries, archives, and museums /...
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Marketing and social media : [electronic resource] : a guide for libraries, archives, and museums /...
Marketing and social media : [electronic resource] : a guide for libraries, archives, and museums / Christine Koontz and Lorri Mon.
About this item
Full title
Author / Creator
Publisher
Lanham : Rowman & Littlefield, [2014]
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 online resource.
Content type
text
Media type
computer
Carrier type
online resource
Contents
A customer perspective -- Marketing and mission goals and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy & product -- Price or...
Publication information
Publisher
Lanham : Rowman & Littlefield, [2014]
Place of Publication
Maryland
Date Published
[2014]
Access and use
Access Conditions
Available for use in the Library. Available from home to registered NSW residents.
Subjects
More information
Alternative Titles
Full title
Marketing and social media : [electronic resource] : a guide for libraries, archives, and museums / Christine Koontz and Lorri Mon.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Record Identifier
74VKKDXEVx6X
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKKDXEVx6X
Other Identifiers
ISBN
9780810890824 (electronic bk.)
0810890828 (electronic bk.)
DDC
021.7
MMS ID
991021744239702626
