Lifestyle and event marketing : building the new customer partnership / Alfred L. Schreiber, with Ba...
Lifestyle and event marketing : building the new customer partnership / Alfred L. Schreiber, with Ba...
Lifestyle and event marketing : building the new customer partnership / Alfred L. Schreiber, with Barry Lenson.
About this item
Full title
Author / Creator
Publisher
New York : McGraw-Hill, c1994.
Alternative title
Call Numbers
N659/8
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 263 p. ; 24 cm.
Contents
1. What Is Lifestyle Marketing? -- 2. The Coming of Age of the U.S. Consumer -- 3. Connecting with Your Customers -- 4. Finding the Sponsorship That's Right for You -- 5. Creating a Winning Program -- 6. Project Leverage: Extending Your Program for Maximum Results -- 7. Balancing Your Portfolio with...
Publication information
Publisher
New York : McGraw-Hill, c1994.
Place of Publication
New York (State)
Date Published
c1994.
Subjects
More information
Scope and Contents
Summary
Now, from the marketing wizard who is on the forefront of this revolutionary technique and was the driving force behind such pioneering lifestyle events as Hands Across America (created, promoted, and sponsored by Coke and Citibank) and the Olympic Torch Relay (sponsored by AT&T), comes the practical guide you need to initiate and implement equally...
Alternative Titles
Full title
Lifestyle and event marketing : building the new customer partnership / Alfred L. Schreiber, with Barry Lenson.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Spine title: Lifestyle & event marketing.
Includes bibliographical references (p. 249-258) and index.
Contextual Information
Date Copyright
c1994.
Identifiers
Primary Identifiers
Call Numbers
N659/8
Record Identifier
74VKKDb5zaXg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKKDb5zaXg
Other Identifiers
ISBN
0070561532 (acid-free, recycyled paper) :
9780070561533 (acid-free, recycyled paper) :
DDC
659
MMS ID
991021746289702626
