Brand new : the shape of brands to come / Wally Olins.
Brand new : the shape of brands to come / Wally Olins.
About this item
Full title
Author / Creator
Publisher
New York : Thames & Hudson, 2014.
Date
2014.
Call Numbers
G 2014/3715
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
200 p. : ill. ; 24 cm.
Contents
The new authenticity -- Corporate confusion -- Dealing with the new zeitgeist -- What does the corporation stand for? -- Big brand takes over (or doesn't) -- New brands from everywhere -- National prosperity and nation branding -- Branding the place.
Publication information
Publisher
New York : Thames & Hudson, 2014.
Place of Publication
New York (State)
Date Published
2014.
Subjects
More information
Scope and Contents
Summary
"...looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in...
Alternative Titles
Full title
Brand new : the shape of brands to come / Wally Olins.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
G 2014/3715
Record Identifier
74VKKDvN6mdg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKKDvN6mdg
Other Identifiers
ISBN
9780500291399
050029139X
MMS ID
991021742439702626
