Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and...
Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and...
Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec.
About this item
Full title
Author / Creator
Publisher
Hoboken, N.J. : John Wiley & Sons, c2006.
Call Numbers
N658.564/15
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 262 p. : ill. (some col.) ; 25 cm.
Contents
Ch. 1. Accounting for the past -- Ch. 2. Defining packaging design -- Ch. 3. The stakeholders -- Ch. 4. Design fundamentals -- Ch. 5. Typography -- Ch. 6. Communicating with color -- Ch. 7. Communicating with imagery -- Ch. 8. Structures and materials -- Ch. 9. Planning for production -- Ch. 10. The...
Publication information
Publisher
Hoboken, N.J. : John Wiley & Sons, c2006.
Place of Publication
New Jersey
Date Published
c2006.
Subjects
More information
Alternative Titles
Full title
Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.564/15
Record Identifier
74VKKa6rrkKb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VKKa6rrkKb
Other Identifiers
ISBN
047172016X (hbk.) :
9780471720164 (hbk.)
DDC
658.564
MMS ID
991021865449702626
